ROLE PURPOSE

The Digital Communications Manager will be responsible for implementing the Company’s Digital & Social Media Strategy and plans as defined organization.

The main objective for the Digital Communications Manager -Cameroon is to build and maintain awareness of the Company’s brand amongst various stakeholder groups using all relevant digital platforms and to ensure that such awareness translates into positive actions such as increased sales and positive PR. It is essential that the role holder is very comfortable with all digital platforms and how it can  be used as effective communication tools.

JOB DESCRIPTION

Reporting to the Marketing Director  - Cameroon and will have responsibility for:

• Effectively monitoring the Company’s Social Media Policy; ensuring that the policy is communicated to internal staff and digital agencies and that all employees and agency personnel adhere to such policy
• Overseeing and managing the OpCo Digital Agency in the development of a digital advertising strategy and the design, creation and organisation of innovative Marketing and Social Media campaigns utilising the appropriate digital platforms and channels including on-line PR / Blogger and Vlogger partnerships in the local market with the objective of lead generation  
• Continuously monitoring and managing updates and verifying the integrity of all information on the website and Intranet, ensuring that all information is accurate and current at all times and ensure that all content is optimized for SEO/SEM
• Efficiently creating, curating, and managing all published content (images, video and written) on all digital platforms
• Proficiently managing the design of all digital platforms to include, but not limited to e.g. Facebook Timeline cover, profile pictures, thumbnails, adverts, landing pages, Twitter profile, and blog to ensure compliance with all Corporate branding guidelines at all times
• Supporting the OpCo Customer Services team in developing communications to queries through social media platforms and being the advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate
• Monitoring the effectiveness of all social media platforms & channels as a communications tool; analysing, reviewing, and reporting on the effectiveness of campaigns in an effort to maximise results and business performance; and producing regular KPI reporting e.g. web traffic & conversion rates
• Constantly and effectively scans the local marketplace for competitive intelligence in the social media environment for consideration by management
• Evaluating emerging technologies and providing thought leadership and perspective for adoption where appropriate

JOB REQUIREMENT

The ideal candidate will have University degree in Marketing, PR, Computer science or other degree with demonstrated experience in social and digital media with and a minimum of 6 years’ experience in a similar position either within an organisation or working with an agency encompassing the following skills:

• Demonstrable experience of writing effective on-line copy for websites, twitter, Facebook, SEO etc. and skilled in writing clear, concise and grammatically correct copy, with an eye for detail
• Experience of working with Content Management Systems (CMS)
• Extensive knowledge of current and upcoming trends in the fast changing world of social and digital media
• Excellent interpersonal skills as proven through being friendly, effective and approachable online
• Proven expertise in forging effective and beneficial relationships management with digital agencies
• Excellent oral and written communication skills and abilities discuss technical matters to a non-technical population
• Knowledge of telecommunications industry is an advantage
• Willingness to work long hours as and when required to meet business requirements
• Verifiable capabilities in the ability to apply high-level analytical, investigative and creative problem-solving skills to optimise marketing opportunities visibility for the OpCo
• Highly motivated with a strong performance and results orientation in a customer-focused environment
• Proven creative flare; ability to translate technical content to non-technical customer audience