ROLE PURPOSE

The mass market executive will be work in conjunction with segments manager in formulating and implementing marketing strategy for subscriber acquisition, growth and revenue generation in the mass market segments. Supported through market analysis /data analysis and research.

JOB DESCRIPTION

Reporting to the Segments manager, the mass market executive will support the segments manager  with the following responsibilities:

• will be responsible for identifying the segment –and sizing the potential value of customers  in the mass market 
• Analyze products and services in  mass market segments
• Support in defining mass market  requirement based on analysis, market research and interaction with prospective subscribers
• Increasing  profitability in the consumer - mass market segment
• Support in developing innovative and value based propositions for the mass market segment.  Ensuring  all relevant product & service designed for the segments  are covered in the proposition
• Ensuring business profitability of the propositions and monitoring performance of the propositions – through data analysis, subscriber profiling, trends
• Support the segments manager in developing the go to market strategy all products and services targeting the mass market
• Monitoring of products and services, subscriber usage, churn, revenue, ARPU and propose recommendations where necessary
• Support in developing the product and service roadmap per segment in line with the overall marketing strategy
• Develop and maintain MIS of competition and also in house subscriber information

JOB REQUIREMENT

The successful candidate will be willing to take on further responsibilities within a multinational organization and possess the following attributes:

• University degree in Marketing, Business, or relevant BSC; with demonstrated experience
• A minimum of 3 years’ experience in similar position in Telecommunications
• Telecommunications product knowledge
• Some experience in  market, data analysis, market research methods and approaches
• Experience in analysis and interpreting data
• Excellent oral and written communication skills – Bilingual (Proficient in English and French)  
• Ability to manage multiple activities with tight timelines from conception through execution
• Highly proficient in all MS Office applications – Word, Excel, PowerPoint and database experience
• Willingness to work long hours as and when required
• Ability to think strategically and also execute hands-on tactical solutions
• Experience of working in a fast-paced commercial environment

OTHER DESIRABLE TRAITS

• Self-driven with the ability to motivate peers and subordinates
• Structured, with good project management skills
• Innovative and willing to learn and further develop their skillset
• Excellent communication and presentation skills
• Possess a strong performance and results driven
• Able to apply high-level analytical and creative problem-solving
• Only applications prepared in both French and English will be considered.

APPLICATION: hr.telcohiring@hotmail.com

CLOSING DATE: 23/03/2016