JOB ADVERT: Digital Marketing

La société ACONNECT GROUP SNC, est une jeune et dynamique startup camerounaise qui est spécialisée dans les nouvelles technologies de l’information et de la communication. Notre mission est de fournir des solutions intelligentes et des services efficaces, à faible coût, et avec un engagement indiscutable pour offrir de la valeur à long terme pour notre client, l'Afrique.

Découvrez le premier produit de votre future société en suivant ce lien : www.myaconect.com

Job description

Qualifications and Experience 

• Excels at research, possesses excellent writing skills and the ability to crank editorial and technical writing output without brooding. 
• Has work experience or training in advertising, PR, online marketing or similar field 
• Proficient with Microsoft Office products. 
• Dedicated to blogging and use of Facebook 
• Understands the power of feed marketing 
• Demonstrated creativity and documented immersion in social media (really send the links) 
• Demonstrated ability to map out a marketing strategy and then drive that strategy proven by testing and metrics 
• Experience sourcing and managing content development and publishing 
• Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound 
• Management experience or obviously ready for promotion to management 
• Discretion to identify threats and opportunities in user generated content 
• Understands social media universe including YouTube, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, etc…We’re looking for a social media addict who maintains a personal mix of participatory expertise from among these channels. 
• Possesses functional knowledge or some experience with HTML/CSS 
• Knowledge of search engine optimization-think including basic keyword research. We name and tag our posts based on research.. 
• Has excellent verbal and written communication skills and an ability to work individually on a project or in a team environment 
• Is eager to meet and exceed objectives and take on more responsibility 
• Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines 
• Ability to communicate results to management and in a fast paced environment 

Roll up your sleeves, put your hand in the dirt -type of attitude 

Quantifiable proof of success from previous experience 

Must be able to show how you iterated a variety of marketing experiments and how came to conclusions 

Demonstrated analytical rigor: you must how to quantitatively analyze marketing programs

•  In depth experience and grasp of advertising and analytics tools a must (AdWord, Adroll, Facebook, Google Analytics, CDNs, Hootesuite, Woopra, native advertising, Optimizely and etc.)
• “Out-of-the-box” thinker with ability to test and execute new hypotheses and projects
• Technical background in computer science a plus
• Desire to challenge the existing beauty industry and a healthy disrespect for the impossible
• Strong communication skills and ability to succeed and thrive in ambiguity essential

Essential Duties and Responsibilities

• Interact with our customers to align unselfish service of their needs, with our corporate objectives 
• Be the eyes and ears of our brand as if your own reputation depended on it 
• Build and maintain our content distribution network by way of social media channels 
• Minute by minute participation in conversations that surround our content and brand, answer comments, be a mediator.” 
• Identify threats and opportunities in user generated content surrounding our brand, report to appropriate parties. 
• Interact with legal, search, client and cross corporate agencies. 
• Create content for feeds and snippets in various social media sites. 
• Schedule and organize multiple departments which generate content on a daily basis 
• Conduct keyword research including cataloging and indexing target keyword phrases 
• Participate in social media, as yourself and white hat avatars, on our behalf 
• Optimizing tags, on our feeds, sharing sites like YouTube/Flickr and search engines through copywriting, creative & keyword optimization & buzz pocket mining. 
• Tag and title content, with an understanding of how the word’s chosen impact natural search traffic and rankings via recurrent optimized content 
• Manage and track link building campaigns, coordinated with all facets of our business. 
• Create and update daily, weekly and monthly reports 
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns. 
• In this role, you should be passionate about finding repeatable and scalable ways to increase growth and engagement.
• You will be responsible for building all the necessary tools and infrastructure to unlock rapid growth
• Help improve our experiment management system and A/B testing best practices, and evangelize their use internally for driving product decisions
• Develop systems to track user engagement with our platform to improve our visibility into customer behavior
• Own user growth initiatives such as segment analysis, customer acquisition, activation, and lifetime value
• Be responsible for conceiving new experiment driven features and coordinating across engineering, design and product management to implement and launch them
• Architect and implement product and platform changes for growth at massive scale with rapid data-driven iteration
• Collaborate with a small, agile team to accelerate the customers and active users growth
• Implement strategies to acquire prospect customers/users and increase conversion and engagement
• Analyze data to uncover opportunities and generate hypotheses to drive product changes through A/B testing
• Responsible for all digital marketing and social media activities that drive user acquisition and revenue growth including:  SEO/SEM, content marketing, affiliate marketing, analytics, referral marketing, email marketing, digital marketing, social and viral marketing and etc.
• Manage and create digital media plan for our company with alignment on all product launches, marketing campaigns and other key events
• Manage all growth hacking and digital experiments to formulate and test growth and user acquisition hypotheses
• Explore new revenue and user growth opportunities with idea generation, analysis, experimentation and testing
• Be part of the Global Marketing team that develops messaging and creative that resonates with target customer audience
• A habitual experimenter who likes to try out various ways to improve funnel metrics while using data to understand what is, or isn't working and why
• Communicate results and new projects objectives with the rest of the Global Marketing team
• Cross-functional collaborator who will work half of the time working with the people around him/her and other half with people across the globe.

1. Increase number of new users; 

2. Increase retention of new & existing users; 

3. Increase weekly visits per users 

4. Successfully launch new campaigns. 

by: 

• Influencing core product levers for driving acquisition & retention 
• Managing a suite of digital marketing tools to determine efficacy of campaigns 
• Optimizing referral marketing 
• Directing social media, community and other online/offline content 
• Overseeing a street team of brand ambassadors and user-centric events 
• Helping coordinate PR efforts

Skills:

• Data Analysis, Social Media Marketing, Public Relations, A/B Testing, Community Management, Digital Marketing, Brand Design and Strategy, Marketing Analytics, Referral marketing

What we’re NOT looking for: 

• Candidates without proven analytical skills 
• Marketing-only experience 
• Someone who prefers to sit behind their desk all day

APPLY HERE