Job Title :  Ecommerce Website Administrator 

Summary of role 

• Generate and update website content (products, content, promotions)
• Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc)
• Plan, define and implement website changes and functional improvements
• Maintain and update the online marketing plan for the website
• Monitor key performance indicators on the website and develop plans to improve them

Key Experience

• Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc)
• Understanding of order management/customer fulfilment in an e-commerce context
• Experience using packages like Excel and Photoshop
• Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
• Familiar with data management
• Previous experience of website or e-commerce CMS
• Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
• Experience of Magento would be a plus

Detailed responsibilities would include:

• Website
• Update product information and content on the website
• Create banners, images, promotions etc for display on the website (using products like Photoshop)
• Update content managed areas (copy & artwork)
• Manage website configuration & parameters (eg payment options, stock management)
• Investigate and report any operational/technical issues arising
• Scope and document ongoing website functional projects /improvements
• Test and deploy functional projects /improvements
• Liaise with e-commerce agency regarding the day to day management of the website
• Liaise with internal resources regarding the day to day management of the website
• Evaluate approaches & strategies to improve website sales conversions & customer engagement

Marketing

• Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
• Liaise with agencies or in-house teams to implement and support campaigns
• Investigate, evaluate and assess new ways of generating additional traffic/orders
• Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)

Measurement

• To meet and exceed all agreed performance objectives (sales, conversions, engagement)
• Continuous improvement of customer satisfaction
• Meet internal service levels for website activity and management
• Maintaining an excellent level of service to the business

Attributes

• Creative thinker
• Strong planning, organization, and execution skills
• High attention to detail
• Strong written and oral communication skills
• Strong Research and Analytical Skills
• Collaborative – integrates information across the Company
• High level of integrity, confidentiality, and accountability
• Good time management skills
• Self‐motivated; ability to work well with minimal supervision

Education

Bachelors Degree in Information Technology/Computer Science and Business or Marketing and demonstrated capability through previous experience in website design and Internet marketing.

Contact : ecommerce.emploi@gmail.com